Class

Innovation Games for Customer Understanding

Taught by Luke Hohman
May 14-15, 2012 in London, United Kingdom

Long before gamification, gamestorming and serious games became the latest buzz words, Luke Hohmann and his team were using a variety of serious games, Innovation Games®, to help companies like SAP, Qualcomm, Cisco, Reed Elsevier and Yahoo! build breakthrough products & services. These games (originally outlined in Luke’s groundbreaking book, Innovation Games: Creating Breakthrough Products through Collaborative Play – enable you to work directly with your customers, eliciting unique insight into what they truly want from your product or service.

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Description

This two-day courses will teach you how to:

*Discover what customers don’t like about your offerings
*Uncover unspoken needs & breakthrough opportunities
*Understand where your offerings fit into your customers’ operations
*Clarify exactly how & when customers will use your product or service
*Deliver the right new features & make better strategy decisions
*Increase empathy for the customers’ experience within your organization
*Improve the effectiveness of the sales & service organizations
*Identify your most effective marketing messages and sellable features

Target Audience
*Product managers/directors
*Marketing managers
*Market research professionals
*Executive Management
*Agile Coaches/Team Leads
*Software engineers/developers/architects
*Anyone interested in driving more successful, customer-focused product development

Benefits
Upon completing this course, participants will be able to use Innovation Games® in their Voice of the Customer, new product development and ongoing product development processes to collaboratively identify, shape and prioritize breakthrough products and services.